11: Kate Merryweather on showing up on LinkedIn to grow your personal brand

In this episode, Helen chats with Kate Merryweather.

Kate Merryweather describes herself as “that redheaded LinkedIn coach”, although I’d argue she is “THE redheaded LinkedIn coach”... surely there is no-one else?

Kate believes that LinkedIn is a tool that can transform your life — IF you have the right strategy. She teaches clients to create and share content that turns fans into followers and followers into buyers.

Kate is the first to admit she wasn’t born a LinkedIn expert. Her career has been a text book of experimentation, intentional choices and evolution. With a background in Public Relations, Kate chose the path of self-employment after she started her family. She spent 10 years as a copywriter and SEO specialist.

In this conversation, Kate talks about how you need to get out of your head, push beyond your comfort zone and try new things in order to create success in your business or career.

Highlights:

• Recognising “stuck” signs: How dropping the ball with her client work and feeling disinterested in what she was doing led Kate to realising she was professionally stuck.
• Going back to being a beginner: Being brave, taking small steps and accepting you need to learn as you go are the keys to getting unstuck and finding your way and growing your profile on LinkedIn.
• Creating a strategy that works for you: Kate explains how she fell into using LinkedIn as her chosen promotional channel - identifying where her target audience was and finding a way to differentiate herself in a crowded marketplace.
• Fear of Showing Up (FOSU): Understanding the excuses you’re making for why you’re not using LinkedIn or implementing a strategy on the platform that works for you.
• Benefits of experiments, mistakes and deadends: Building a business helping people use LinkedIn was a process of experimenting and testing different options to find the right solution.
• Authenticity is key: Creating a sense of familiarity and building your know, like and trust factor by showing up as your “real self” - ensuring others feel comfortable engaging with you and knowing what to expect.

 

More about Kate

If you’d like more information about Kate and her work, you can find it here:

katemerryweather.com.au

Book a LinkedIn profile review with Kate.

Book a LinkedIn strategy session.

Connect with Kate on -

LinkedIn - @katemerryweather

Instagram - @katemerryweather__

Facebook - @katemerryweatherlinkedincoach

 

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Interested to know more about me and this podcast?

To contact me or provide any feedback, please email helen@helenthomas.com.au

Please visit me at https://helenthomas.com.au/

Take the Fix Your Career quiz at fixyourcareer.com.au

Or, for more insights and practical tips to help you get unstuck, join my weekly Wednesday words email at https://helenthomas.com.au/wednesdaywords/

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How To Get Unstuck With Helen Thomas is hosted by Helen Thomas and edited and produced by Snappystreet Creative.